Arizona Asian Chamber of Commerce
Voice of the Asian American & Pacific Islander Community

News & Events

Chamber Announcements and Community Events

So Good PHX: Asian Film and Food Festival 2018

Good films, good food, all for a good cause.


On Saturday, November 3, 2018, the So Good PHX: Asian Film and Food Festival placed a spotlight on local filmmakers and tastemakers. The inaugural event was held at Vintage 45 in downtown Phoenix and was hosted by the Arizona Asian Chamber of Commerce.

Prior to the event, the festival had an open call for short film submissions whose principal producer, production team, or leading cast was of Asian descent. Among the submissions, six finalists were chosen to be featured during the general admission screenings. The six films varied in subject and documentary, narrative, and psychological thriller genres.

The day of the event, 200 people attended the general admission screenings and were able to enjoy a PHX Night Market food hall showcasing local restaurants including 104.7FM radio host Lady La and her food truck, Mahalo Made, Fishmonger Kitchen, Twisted Munchies, Genbu Bubble Waffles, Gagobros, Voyager Bakeshop, Yan Grill and Hot Pot, and Urbanh Cafe.


The general admission screenings were followed by a discussion panel led by Jennifer Auh of FOX 10 News and allowed the judges and filmmakers to discuss their expertise and the work that went into the films’ productions. The discussion panel concluded with an award ceremony where Bloom, a psychological thriller produced by local director Aniwat Pluemjit, screenwriter Shanna Fujii, and Director of Photography Corey Hour, was announced “Best Picture.” The Bloom crew was awarded $1000 from the Arizona Asian Chamber of Commerce and will be featured in the winter issue of the Chamber’s magazine, Asian Sun.

In the evening, the festival transformed into a swanky, exclusive VIP dinner styled after the box-office hit, Crazy Rich Asians. An aerialist, musical performances, and traditional Cambodian dancers were entertainment for the night while 300 guests were served an eight-course meal prepared by Chef Bob Tam of Bitter and Twisted and Chef Kevin Rosales of Good Fortune Kitchen.

A portion of the So Good Asian Film and Food Festival’s proceeds were donated to Phoenix Legal Action Network (PLAN) in order to help raise funds for immigrant families in need of legal representation. 

Jeanie Pham